Not sure what to write in your emails? If you want to produce newsletters like these best email newsletter examples, then reach out to us. If you see a block of text in the body of an email newsletter, what’s your first reaction? Breaking the copy up into digestible paragraphs or bullet points will help your readers understand the message while saving them eye strain. The best email newsletter examples will demonstrate how to connect with your audience and build stronger customer relationships by providing valuable content that keeps your readers wanting more each month. This email newsletter lets users know about upcoming events and courses that General Assembly has to offer. However, Handley does an excellent job of taking a ton of valuable information and presenting it in a digestible way. Found insideNews media can also send out newsletters. For example, the Indianapolis Business Journal sends out a daily email summarizing the lead articles in its print edition—which functions as a promotion to entice new paid subscribers. Need a quicker way to feature customers? Found inside – Page 237For example, through calls to action on blogs, websites, and social networks, brands invite their customers and community to subscribe to their newsletters. Many businesses even offer something of value in exchange for the newsletter ... For example, let’s say you want to target customers who have bought from you once but have not been back since that purchase. This email from The North Face is a perfect example of stunning imagery at work. All you have to do is contact us to schedule a call that fits into your busy calendar. Having made sure all your email recipients have subscribed to receive this email, and your email has all the branding and legal compliance it's worthy of, it's time to click send. While going through the steps above, I'm guessing you forgot two absolutely crucial things (I know I forget them almost every time I make an email): the alt text and plain text. Instead, it should be more closely tied to your overall business goals. Since not all email providers load images properly, you have to make sure the alt text is there so your recipients know what they're looking at. Most email clients — like Gmail and Outlook — won’t play video within a message, so you have to link to a hosted video outside of your email. Neither audience would want to see the other audience's CTA, so smart content will show only the right CTA to the right person. Newsletter Example: SaaS and Software Companies Providing value to your subscribers, in whatever capacity that may be, is crucial to keeping them interested. Another important thing to take note of is the fun call-to-action buttons throughout the email content that appear in InVision’s signature pink. Sign up for AWeber Free to get started with email marketing at no cost! For example, Gillette vs. Dollar Shave Club. See something you like. One important thing to notice here is the “Forward to a friend” call-to-action link at the bottom of the email content. The different sections are clearly marked, making it easier to scan and read the content. Found inside – Page 6Selling HIV Prevention to Savvy Young Consumers : The Prevention Marketing Initiative Demonstration Projects ... in the following key decisions at each site : The choice of a narrow target audience ( for example , sexually active 12- to ... Bonus points if you provide knowledge or insight on something they didn’t know they needed. It helps them make it to the end! However, it’s important to remember that consumers are often bombarded with email messages from different companies, not to mention their friends, family, and colleagues. 4. Scroll past? (Try different formats with your audience to see which ones they prefer through A/B testing.). My favorite from working with a few companies is the special offer, it can lead to tens and hundreds of thousands more in sales! This is an effective best practice for email newsletter content as it helps you create more touchpoints for your customers and leads. Readers that identify with and support the company’s values will appreciate this article. Despite his closeness to Ellison, Matthew Symonds is a candid and at times highly critical observer. And in perhaps the book's most unusual feature, Ellison responds to Symonds's portrayal in the form of a running footnoted commentary. Like the SaaS example above, product and eCommerce companies can provide value with actionable content, all while keeping things fun and interesting: With all this good information, now you’re ready to knock out your next email newsletter. An email newsletter is a form of digital communication between a business and its subscribers. In many cases, your readers might better relate to the success story of a person who doesn’t have as much klout as an influencer. Medium is a blog-publishing platform that has recently gained popularity over the past few years. 3. The copy and images in this example work together to tell a story. Both can help you accomplish your goal and communicate your message. Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. See all integrations. It contains content that aligns with the brand’s reputation for social consciousness. Just as you can interview and feature high-profile thought leaders within your industry, try doing the same for your loyal readers. Found inside – Page 124Figure 5.2 Focus on the First Stage in the Email Marketing Process that a user didn't ask, or opt in, ... Examples. of. Spam. Spam is insidious. At first a spam email can look entirely inoffensive; say, a simple inquiry about whether or ... Let’s look at a few newsletter examples and break down what works well. Writing attention-grabbing copy that communicates your message goes a long way. Here’s just one example of their email newsletter. Fast-forward a few days: The data's in. It is something that they have given to you freely in exchange for information from your brand. The following email from Shake Shack promotes a line of custom products designed for the fans during the final season of Game of Thrones. Download free newsletter templates here: > 700 free responsive newsletter templates . Get essential tips and news about email marketing sent weekly to your inbox.). You’ll get 30 short, easy-to-follow tips sent directly to your inbox for 30 days.). 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